The developer your clients never meet. I build WordPress under your brand — invoices, commits and handover docs all carrying your agency's name, never mine. Four years of custom themes, real plugins, WooCommerce logic and automations, delivered white-label to studios in the US, UK, Europe and Australia.
NDA as standardYour repo, your brandClient-facing on requestNo agency margin
EST --:--CST --:--CET --:--AEDT --:--
00 / stack
The whole toolkit
Eight panels, one contractor. Everything an agency usually pieces together from four freelancers.
front-end01
$div.build
›HTML5 · CSS3 · JS
›Tailwind · Bootstrap
›Figma → pixel parity
›Responsive systems
ElementorDiviWPBakeryBricksGutenberg
back-end02
$srv.logic
›PHP · WordPress Core
›Custom plugin dev
›MySQL · ACF
›CPT · taxonomies
WooCommerceRESTGraphQLWP-CLI
hosting03
$ops.deploy
›cPanel · Plesk · VPS
›Cloudflare · DNS
›Staging + Git deploys
›Backups · SSL
Malware cleanupUptimeHardening
animation04
$fx.motion
›GSAP · ScrollTrigger
›Lenis smooth scroll
›Scroll choreography
›CSS keyframes
LottieSVG motionMicro-interactions
seo05
$seo.rank
›Technical audits
›Core Web Vitals
›Schema · sitemaps
›Redirect maps
GA4Search ConsoleEvent tracking90+ PageSpeed
automation06
$auto.flow
›Make · Zapier · n8n
›GoHighLevel pipelines
›HubSpot CRM
›Webhooks · API glue
Form → CRMLead routingSync jobs
ai-tools07
$ai.assist
›Claude · ChatGPT
›Perplexity research
›PhpStorm · JetBrains
›Git · CLI
ClickUpJiraTeamsSlack
white-label08
$nda.signed
›Unbranded commits
›Your repo, your docs
›Client calls as your team
›Invoices to you only
NDA standard4 timezones160 h / month
01 / positioning
WordPress isn't the problem. Bad WordPress is.
WordPress gets blamed for being slow, bloated and fragile. Usually WordPress didn't commit the crime — poor architecture did, unnecessary plugins did, copy-pasted code did. I build it like real software instead: structured data, reusable components, controlled dependencies, clean PHP.
No plugin pileupsNo frightening backendWhite-label by default
WordPress Core✦PHP✦ACF✦Custom Post Types✦WooCommerce✦Gutenberg✦Elementor✦Divi✦REST API✦GraphQL✦GSAP✦Lenis✦Git✦VPS · cPanel · Plesk✦Technical SEO✦GA4✦
01 / capabilities
What I build
Six disciplines, delivered under your brand. Run your cursor down the list.
01
Themes & plugins
Hand-written PHP, ACF field architecture, CPTs, taxonomies and Gutenberg blocks. Your editors get a back-office they don't need a manual for — and nothing breaks when they click the wrong thing.
02
WooCommerce
Checkout that behaves, cart-meta logic that holds, inventory rules that match how you actually sell. Built on hooks and filters, so the next update doesn't undo the work.
03
Builder work
Elementor, Divi, WPBakery, Gutenberg — pixel-honest from Figma, sane at every breakpoint, and stripped of the bloat builders love to smuggle in.
04
Speed & SEO
Assets and server tuned until PageSpeed stops complaining — 90+, schema, sitemaps, GA4 and Search Console wired the boring, correct way.
05
Care & security
Malware scrubbed, hosting hardened, backups verified, uptime watched. The unglamorous work that keeps a launch from becoming an incident.
06
Automations & APIs
Zapier and n8n automations, GoHighLevel pipelines, HubSpot forms and schedulers, REST and GraphQL endpoints — WordPress wired into the rest of your stack so nobody copies data by hand again.
02 / the arrangement
Work that ships under your name, not mine.
You sell the project, own the client and set the price. I sit behind it as your build team — unbranded commits, unbranded documentation, and an NDA before the first line of code. Four years of that arrangement with studios across four timezones, and not one client who needed to know my name.
4+
years shipping
160 h
build time / month
90+
pagespeed
24 h
reply window
02 / rates
Buy hours
40 hours a week, 160 a month. Commit longer and the rate drops — invoiced in advance, in USD, logged to the hour.
pay as you go
Hourly
$30/ hr
40 hour minimum purchase — $1,200 to begin. Hours draw down as work is logged, top up in 40 hour blocks.
AEDT mornings, CET afternoons, EST and CST evenings — overlap is scheduled per client, and calls are booked in your timezone, never mine.
What happens to unused hours?+
Hourly blocks never expire. On the quarterly subscription, unused hours roll between the three months of the term. Monthly retainer hours reset each month.
Do I own the code?+
Yes — entirely. Everything ships in your repository with commit history, documented hooks and nothing licensed to me. Every deliverable is unbranded by default, and I'll join client calls as your team if you want me to.
Can you take over an existing site?+
Most of my work starts that way — an audit first, then malware cleanup, performance work or a rebuild of whatever the last developer left behind.
